Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating MR firms operating in the US. In the July 31, , issue of Marketing News, Charles Coolidge Parlin was eDiToR’s NoTe: In the Honomichl Top 50 report, the CPI. 46 on the annual Honomichl Top 50 Report. The Honomichl Report, which ranks the 50 largest market research firms based on their

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There is more thought leadership and strategic impact in that commentary section than you usually find in most industry reports. Leonard Murphy Thursday 26 September8: As a counterpoint, below is the GRIT 50 list with the 15 overlapping firms highlighted.

Excellent analysis, Lenny, and I agree with your last para wholeheartedly.

In other words, how much of the 32billion dollars comes from smaller companies? A special shout-out should go to the companies that made it onto the list this year: There are over companies in the social media listeing space alone and some have been around since My hat is off to them, as always: I also do not love the name MROCs. Clearly those firms yonomichl are not on the Honomichl list fall into three basic categories: Here are the two things that jumped out at me the most: You and some others may consider this blatant self promotion but the way I see it is: Specifically 3 things caught my attention: The report also goes into deep levels honomicchl detail on market performance per country and by region, with the key findings being that even with the re-sizing of the market, Europe and North America overall turn over is either in decline or anemic, with emerging growth markets driving the organic increases.

Service Management Group Inc.

Innovation and the 2010 Honomichl 50

Just an observation though: Also, for panel companies and software they say it could be double counting, which I kinda get, but that is assuming all their business comes from other research companies, and specifically CASRO and other trade orgs members, and that is most certainly not the case. Come back to the blog or watch jonomichl email for more details on GRIT. I agree to receive emails with insights-related content from GreenBook. Is it any wonder that companies in those sectors are experiencing boom years and capturing large market valuations?


It is that sluggishness in research growth that is the reason the industry clearly needs to be redefined.

The Honomichl Top 50, ESOMAR Global 25 & A The Need To Re-Define Market Research | GreenBook

Larger organizations are engaging in innovation work as a driver of growth either through acquisition of smaller firms that bring new offerings to the market or through bringing down business unit silos to allow for cross-pollination and more integrated offerings that meet client needs more effectively. Without those companies that are explicitly part of the traditional research ecosystem this exercise is incomplete at best, and perhaps even downright wrong.

Closely related sectors that increasingly competitive to MR are growing and we are struggling to maintain an upward trajectory: They can be used for insights, for co-creation and for customer advocacy. QRCA seems to be embracing the change within qualitative which is heartening to see.

My arguments above, as well as the data on the market sizing for these related segments, should underline the fact that our estimation on the size of our industry is flawed. Sign up to our newsletter Don’t miss out I see Forrester, Gartner and Ovum not mentioned here more of technology analysts than market research companies.

While I am not familiar with all of them, a quick perusal of the profiles in the H50 report paints a picture that in most cases but not all each of these firms posses some combination of:. Thanks Simon, it is always important to get your perspective! Here is a snapshot of the overall findings:.

I agree with most of your conclusions. Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in I historically have found the various reports produced by industry associations underwhelming. Thank you for the extensive analysis Lenny.


Whether that remains the case is to be determined, but for now the imperative to innovate is not as pressing for them as it may be for other firms that have new competitors breathing down their necks or shareholders to answer to who expect continual growth and diversification.

AMA Gold Report Top 50 – Wikipedia

Leonard Murphy Friday 29 June6: That being the case, it is an excellent barometer of the overall financial productivity of the industry. But the software and panel folk? I looked at the two lists and looked for overlap; we have 15 companies in common between the two:. Market force Information Inc.

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

The Full Service component of the U. Where Behavioral Science Fits In Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior. But if we include them then we have to include any research based analyst on the planet: Join the conversation Cancel reply.

The future of market research is shifting towards democratization of insights that are available in real time. ESOMAR and the MRS are already well down the road to making this redefinition real, honomifhl the Dutch association published a wonderful paper last year on how they have already achieved it.

I realize this is a little hard to read due to size, so you can click on each image to enlarge them, or you can download the complete Honomichl report here: