In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

I hated it because it was boring and pedantic. I hated this book so much. Mar 28, Tiny Pants rated it liked it Shelves: While today’s “branding” usually exploits teens’ desires to sport designer clothes, see the hippest new films and play the latest trendy video brandec, there has also been a statistical upsurge in physical branding, including body-piercing, tattooing and cosmetic surgery for the femalesas well as the use of performance-enhancing drugs for the males.

Another thing I found really interesting was the part about the branding of education. The author provides a lot of information for you to contemplate on how your youth was different from other children’s youth, which I thought was nice. I would love to have my kids read this book, but I don’t think it would hold their attention, and I think they would be lost and uninterested.

She simply lists funky rebel movies of the eighties and then lists the more shallow movies of quuart 90s. Honey, We Lost the Kids. In Branded, Alissa Quart illuminates qhart unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: This thought is what many other good read reviews had said as well as how some information is misleading or can be proven wrong very easily.


Generation Y has grown up in an age of the brand, bombarded by name products. Overall, Quart effectively conveyed her message that branding is an issue that brainwashes teenagers to fit in with an ideal world.

From inside the book. If you send your teen to a private school, where everyone dresses alike, they will still judge each other on the type of car their parents drive or the size of their house. Along with repetitive information, there is a lot of unnecessary information. Book 32 in The title should be at least 4 characters long. Overall rating No ratings yet 0.

Subscribe to Read More to find out about similar books. The information was helpful in learning about how the clothing alisda product industry markets to teens, but the author’s own perspective was taken too far, making this a weakness. A Little Bit Married.

Other than that this book did make me realize a few things. May 9, Whispersync for Voice: Amazon Music Stream millions of songs.

Branded: The Buying and Selling of Teenagers

Please review your cart. Return to Book Page. I had to read this for class. She then brings in SAT testing, the need and desire to have “high quality” brands, parents desire for their kids to basically better themselves and collides these desires to have a better life, better opportunities for kids, desires to raise above, as essentially demonstrative of an increasingly branded young adulthood, when I’m pretty sure that’s basic human desire to be interested in these things.

In any event, as a chronicle of marketers’ love affair with teens and tweens and yb many cases, their reciprocity at the dawn of the twenty-first century, this book isn’t too bad. To be blunt, this book has many things wrong with it. Mirror, Mirror Off the Wall.

Can’t Buy My Love. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive ailssa manipulate them.


X Saves the World.

Nevertheless, Quarts ability to write such a moving non-fiction book with various examples allowed me to realize how they connected to my own personal life and persuaded me to view branding in a more negative way, than positive.

It is not as if I agree that the consumerism in u. BookPage review by Martin Brady. It was not interesting at all and I suffered through the whole thing. A good companion read to No Logo if you’re interested in anti-marketing.

If you have time to read this, it would be beneficial. The fact that teenagers are the target of elaborate braded marketing alisza both aggressive and subliminal is no revelation. The topic is important to discuss and the issues surrounding it need to be told to a wider audience, I guess I just wasn’t it since I really wasn’t moved in any way.

Melissa de la Cruz. She seemed to talk mainly to white, affluent, female teens which colored her argument.

For each child she interviewed in her book, I could visualize them within my mind and many of them reminded me of myself, enabling me to relate to their experiences with branding, and further captivated me in Quarts book.

I agree with most of the reviews. No trivia or quizzes yet. Generation Y has grown up in an age of the brand, bombarded by name products. The world has become captivated by businesses and advertisers and the various products, clothes, and ideas they spur into the brains of teenagers. Mar 21, Luna rated it it was ok Shelves: