Free Essay: INNOVATION AT [pic]: Thinking Outside the Shoe Box CASE ANALYSIS I. Problem What uniting mechanism can Timberland. Innovation at Timberland: thinking outside the shoebox. Reference no. . Add to My Bookmarks Export citation. Innovation at Timberland: thinking. Subject category: Strategy and General Management. Thumbnail image for 9- S INNOVATION AT TIMBERLAND: THINKING OUTSIDE THE SHOE BOX.

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Innovation at Timberland: Thinking Outside the Shoe Box Case Study Analysis & Solution

They divided the market into men who wanted a traditional performance shoe, and men who wanted a performance shoe but were also influenced by current fashion trends. There was pressure to keep the profits growing every single season.

To prevent the pirating of new ideas and materials, the factory agreed to create an isolated area for the singular focus of iF projects. Wearers would have access to many more style and function options that could fulfill their needs for hiking, business meetings, and rainy day weather. He hired innovatiob independent research company that had pioneered a method to evaluate consumer preferences when faced with multi-variable decisions to help determine what combinations of shells and chassis consumers would be willing to buy.

It was one thing the draw pictures of the new concepts, but they needed to physically make mock-up samples that they could use to evaluate and also generate excitement. Business and Environment Business History Entrepreneurship. Thinking Outside the Shoe Box In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.


Setting up reading intentions help you organise your course reading.

Innovation at Timberland: Thinking Outside the Shoe Box [10 Steps] Case Study Analysis & Solution

After his separation from the company Keen, Martin Keen worked innoavtion a shoe that could perform in the harshest land or water conditions. If Invention Factory knew more about our consumer and category, they might not have charged down this path so quickly. They thought about the events of the year behind them, which were exciting platforms for the future.

They shifted emphasis from inventing new core products toward servicing customer groups with variations of those products. A lot of times if you have a couple of people that champion an idea, it gets the creative ball going and keeps it rolling, as opposed to a formal meeting. Innovation was linked to Timberland’s heritage. Using their knowledge of the shoemaking business, iF timbsrland they did not have to change the physical width of the shoe a very difficult and expensive taskbut rather, change the internal volume of the forefoot area.

How to price these packages to maximize revenue? Army soldier jumping out of a helicopter with his pack, treadmills modified for running surfaces that simulated hiking trails and river bottoms, xhoebox self-help stations where designers could, for example, test how forms of origami might serve as models for boot soles.

A shift had occurred in consumer gimberland, and Timberland was able to move its casual shoe resources toward the outdoor brand.

Innovation at Timberland: Thinking Outside the Shoe Box | The Case Centre, for educators

A footbed customized to your foot provides greater distribution of pressure, greater comfort and better responsiveness. Creativity and Critical Thinking: A new customer segment grew up thinking of the boot as a winter boot, not a workboot.


Since the s, Timberland had relied on innovation, developing the world’s first waterproof boot and, in the s, category-defining boat shoes and day hiking boots. Kanter, Rosabeth Moss, and Jonathan Cohen. We make the greatest data maps.

Which consumer segments would be most interested in a shpebox footwear solution? My case study strategy involves. Building new businesses for the enterprise. Did they have a basis for the brand five years from outsjde Have staffed across a wide spectrum of functions, and obvious start-up constraints have limited our ability to solicit and invest in adequate support for development, commercialization and production. Consumers could dump the boot in water and flex it 15, times before it leaked equivalent to a five-mile walk downriver.

SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. See Exhibit 8 for a photo.

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Send your data or let us do the research. Recognizing a outisde for more durable boat shoes, Timberland leveraged its tooling, machinery, and parts to create a comfortable casual shoe that could be used on boats as well as for walking. A special space, called The Connection Room, exposed iF members to new materials, such as puncture resistant woven fabrics and new composites. Cite View Details Purchase. HBS cases are developed solely as the basis for class discussion.

According to some veteran executives, Timberland made a fundamental change in how they did business.